For the 2021 Starbucks Holiday Campaign we delivered the magic. Warmth and familiarity mixed with excitement and anticipation. Like the perfect gift, this campaign is one that puts you at the center.
As Associate Creative Director, I worked closely with our designers, writers and agency partners to build a cohesive and inclusive creative campaign. I directed trend research, campaign concepting, packaging, photoshoots and partnerships.
Role associate creative director
Client Starbucks
deliverables campaign creative direction + toolkit, packaging, papergoods, gift cards, film, audio, social, digital, GIPHY, print ADVERTISING