starbucks Global
holiday campaign 2021

For the 2021 Starbucks Holiday Campaign we delivered the magic. Warmth and familiarity mixed with excitement and anticipation. Like the perfect gift, this campaign is one that puts you at the center.

As Associate Creative Director, I worked closely with our designers, writers and agency partners to build a cohesive and inclusive creative campaign. I directed trend research, campaign concepting, packaging, photoshoots and partnerships.

Role
associate creative director

Client
Starbucks

deliverables
campaign creative direction + toolkit, packaging, papergoods, gift cards, film, audio, social, digital, GIPHY, print ADVERTISING


 
 
 
 

Creative Director: Ben nelson
Associate Creative directors: Suzie Reecer + Bridget Searcy
Designers: Abby mccartin, charis mori, teal chinn, tiffany hsu, jamie jones
writer: Megan oost
PROJECT managers: Lauren richards, tyson obleada