starbucks reserve
roastery merchandise

Starbucks Reserve Roasteries are a homage to a relentless pursuit of coffee innovation. They are an immersive, sensory demonstration of how Starbucks sources, roasts and crafts the finest coffee from around the world.

As the Associate Creative Director of merchandise for Reserve and Roastery stores around the world, I guided our small but mighty team to create innovative collections inspired by our coffee growing regions, coffee culture and our people.

Role
associate creative director

Client
Starbucks

deliverables
merchandise collections, collaborations



Creative Director: Ben nelson
Associate Creative director: Bridget Searcy
Designers: london dewey, bridget shilling, yumi reid (+more)
Writers: Stef Pai